If you love snacking on Goldfish crackers (and who doesn’t) get ready for a brief name change. To appeal to adult snackers including Millennials and Gen Z adults, the company announced the beloved Goldfish cracker’s new name will temporarily be Chilean Sea Bass Crackers. You can read more about the reasoning here, but let’s be honest Goldfish are a snack that spans all generations, and the name is just fine.
Ad
An iconic snack is changing its name to appeal to more adults
An iconic snack is changing its name to appeal to more adults Pepperidge Farm Inc. Goldfish snack crackers are displayed for sale at a Publix Super Markets Inc. grocery store in Knoxville, Tennessee, U.S., on Wednesday, March 5, 2014. Publix's sales for the fourth quarter of 2013, were $7.4billion, a 5.3 percent increase from last year's $7.0 billion. Photographer: Luke Sharrett/Bloomberg via Getty Images (Bloomberg/Bloomberg via Getty Images)