See the sights: Christmas shines in New York City as stores continue their tradition of window displays
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By Natalie Dreier, Cox Media Group National Content Desk
NEW YORK — While shoppers may not be flocking to stores, instead they’re scanning the web for holiday deals. The tradition of stores putting on elaborate holiday window displays has not changed amid the coronavirus pandemic.
Flagship stores in New York City have pulled out all the stops once again this year to bring some holiday cheer to what may feel like a bleak season for some.
Macy’s is using the windows of the Herald Square landmark to honor essential workers on the front lines of the coronavirus pandemic, CNN reported.
Holiday windows NEW YORK, NY - NOVEMBER 19: People take a picture of a Christmas window at the Macy's Herald Square store after being unveiled on November 19, 2020 in New York City. (Photo by Gary Hershorn/Getty Images) (Gary Hershorn/Getty Images)
Holiday windows NEW YORK, NEW YORK - NOVEMBER 23: A person visits the newly unveiled holiday windows outside of Macy's in Herald Square on November 23, 2020 in New York City. Many holiday events have been canceled or adjusted with additional safety measures due to the ongoing coronavirus (COVID-19) pandemic. (Photo by Noam Galai/Getty Images) (NOAM GALAI/Getty Images)
More than 100 artists, animators, electricians and lighting experts helped assemble the six displays over about two weeks.
Each display says “thank you” on a different New York City scene.
They will be on display until Jan. 1 on the Broadway side of Herald Square.
Saks Fifth Avenue also has six different displays facing Fifth Avenue.
Holiday windows NEW YORK, NEW YORK - DECEMBER 01: A view of the Christmas window displays at Saks Fifth Avenue on on December 01, 2020 in New York City. Many holiday events have been canceled or adjusted with additional safety measures due to the ongoing coronavirus (COVID-19) pandemic. (Photo by Roy Rochlin/Getty Images) (www.RoyRochlin.Com/Getty Images)
Holiday windows NEW YORK, NEW YORK - DECEMBER 01: A view of the Christmas window displays at Saks Fifth Avenue on on December 01, 2020 in New York City. Many holiday events have been canceled or adjusted with additional safety measures due to the ongoing coronavirus (COVID-19) pandemic. (Photo by Roy Rochlin/Getty Images) (www.RoyRochlin.Com/Getty Images)
The scenes show how the city is celebrating this year since 2020 has brought challenges for so many, The New York Times reported.
One window shows a dinner party held with COVID-19 precautions, another shows a food truck outside of an apartment building.
The windows also are highlighted by a light show on the building’s facade.
At Bloomingdale’s, the six windows are awash with scene-specific primary colors to elicit emotions: Yellow for smiles, green for comforting snuggles, for example, the Times reported.
Holiday windows NEW YORK, NEW YORK - NOVEMBER 26: A person wearing a protective mask looks at the 'Give Happy' themed holiday window at Bloomingdale's 59th Street on November 26, 2020 in New York City. Many holiday events have been canceled or adjusted with additional safety measures due to the ongoing coronavirus (COVID-19) pandemic. (Photo by Cindy Ord/Getty Images) (Cindy Ord/Getty Images)
Even the Empire State Building is putting on a display that comes from a “Galaxy Far Far Away,” with windows full of Lego displays based on the “Star Wars” franchise, even the new hit “The Mandalorian” with The Child, aka Baby Yoda, aka Grogu.
